Thank you Forbes!

Thank you Forbes!
According to Forbes, Belgium is not just following the trend of alcohol-free beverages—it’s shaping it. Exceptional brands like Botaniets and Havaniets, from Niets Co. ~ Drink Different, are setting new global standards in the alcohol-free beverage industry.

Unlike "infusion" products that resemble soft drinks, these are meticulously crafted by true producers, offering premium alternatives that rival traditional spirits and aperitifs. This dedication to quality, authenticity, and innovation is what sets them apart—and this is where the true value lies.
These remarkable beverages have caught the attention of gastronomic chefs and earned prestigious spots in gastronomic guides like The MICHELIN Guide and Gault&Millau. Far from being mere substitutes, these alcohol-free options are integral to modern gastronomy—enhancing food pairings, desserts, and creative culinary applications.

Belgium’s non-alcoholic beverages have moved beyond teas and infusions dressed up in clean bottles. They’re crafted with precision and originality, reshaping the alcohol-free market and redefining the social drinking experience. They are driving growth, setting new standards, and leading with innovation in both product development and industry regulations.

At the forefront of this revolution is our company Niets Co. ~ Drink Different, with its flagship brands Botaniets and Havaniets. NietsCo is making a significant mark globally, expanding into the US, UK, and European markets, while actively exploring opportunities in the Middle East.
From partnerships with luxury hotels and restaurants to collaborations with prestigious guides like Michelin, NietsCo proves that non-alcoholic beverages can be just as sophisticated and enjoyable as their alcoholic counterparts. These are not just drinks—they are experiences.

As Forbes highlights, the demand for alcohol-free beverages is just the beginning. Markets like the United States and the Middle East are rapidly catching up, and the future for Belgian brands is incredibly bright. This movement is not just the start of a new drinking culture—it’s the dawn of a new era in the beverage industry.

🚀 To Our Team: None of this would be possible without your hard work, creativity, and passion. Thank you for driving innovation, excellence, and the vision of a better, more inclusive drinking culture. Together, we’re leading the alcohol-free revolution—and shaping the future!

Cheers to what's next,

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